Federal Supplier
JBLLC Federal Supplier A Certified Partner for Government Marketing & Consulting Solutions
NAICS Code
541613
Marketing Consulting Services
541611
Administrative Management and General Management Consulting Services
541618
Other Management Consulting Services
541810
Advertising Agencies
541820
Public Relations Agencies
541910
Marketing Research and Public Opinion Polling
561410
Document Preparation Services
561499
All Other Business Support Services
U.S. Census Bureau North American Industry Classification System (NAICS) Codes:
I. NAICS 2019 – 541611
Administrative Management and General Management Consulting Services
Comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.
Illustrative Examples:
- Administrative management consulting services
- Site selection consulting services
- Financial management (except investment advice) consulting services
- Strategic planning consulting services
- General management consulting services
II. NAICS 2019 – 541613
Marketing Consulting Services
Comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Typical services include developing and implementing public relations plans–are classified in Industry 541820, Public Relations Agencies; and developing and conducting marketing research or public opinion polling–are classified in Industry 541910, Marketing Research and Public Opinion Polling.
III. NAICS 2019 – 541618
Other Management Consulting Services
Comprises establishments primarily engaged in providing management consulting services (except administrative and general management consulting; human resources consulting; marketing consulting; or process, physical distribution, and logistics consulting). Establishments providing telecommunications or utilities management consulting services are included in this industry.
Cross-References. Establishments primarily engaged in–
- Providing administrative and general management consulting services–are classified in U.S.
Industry 541611, Administrative Management and General Management Consulting Services; - Providing human resources consulting services–are classified in U.S. Industry 541612, Human Resources
Consulting Services; - Providing marketing consulting services–are classified in U.S. Industry 541613, Marketing Consulting
Services; and - Providing process, physical distribution, and logistics consulting services–are classified in U.S.
Industry 541614, Process, Physical Distribution, and Logistics Consulting Services.
IV. NAICS 2019 – 541810
Advertising Agencies
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
Cross-References. Establishments primarily engaged in–
- Purchasing advertising space from media outlets and reselling it directly to advertising agencies or
individual companies–are classified in Industry 541830, Media Buying Agencies; - Conceptualizing and producing artwork or graphic designs without providing other advertising agency
services–are classified in Industry 541430, Graphic Design Services; - Creating direct mail advertising campaigns–are classified in Industry 541860, Direct Mail Advertising;
- Providing marketing consulting services–are classified in U.S. Industry 541613, Marketing Consulting
Services; and - Selling media time or space for media owners as independent representatives–are classified in
Industry 541840, Media Representatives.
V. NAICS 2019 – 541820:
Public Relations Agencies
This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Cross-References. Establishments primarily engaged in–
- Purchasing advertising space from media outlets and reselling it directly to advertising agencies or
individual companies–are classified in Industry 541830, Media Buying Agencies; - Conceptualizing and producing artwork or graphic designs without providing other advertising agency
services–are classified in Industry 541430, Graphic Design Services; - Creating direct mail advertising campaigns–are classified in Industry 541860, Direct Mail Advertising;
- Providing marketing consulting services–are classified in U.S. Industry 541613, Marketing Consulting
Services; and - Selling media time or space for media owners as independent representatives–are classified in
Industry 541840, Media Representatives.
VI. NAICS 2019 – 541910
Marketing Research and Public Opinion Polling
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
- Broadcast media rating services
- Political opinion polling services
- Marketing analysis or research services
- Statistical sampling services
- Opinion research services
Cross-References. Establishments primarily engaged in–
- Providing research and analysis in economics, sociology, and related fields–are classified in
Industry 541720, Research and Development in the Social Sciences and Humanities; and - Providing advice and counsel on marketing strategies–are classified in U.S. Industry 541613, Marketing
Consulting Services.
VII. NAICS 2019 – 561410
Document Preparation Services
This industry comprises establishments primarily engaged in one or more of the following: (1) letter or resume writing; (2) document editing or proofreading; (3) typing, word processing, or desktop publishing; and (4) stenography (except court reporting or stenotype recording), transcription, and other secretarial services.
Cross-References. Establishments primarily engaged in–
- Providing verbatim reporting and stenotype recording of live legal proceedings and transcribing
subsequent recorded materials–are classified in U.S. Industry 561492, Court Reporting and Stenotype
Services; - Performing prepress and postpress services in support of printing activities–are classified in
Industry 323120, Support Activities for Printing; - Providing document translation services–are classified in Industry 541930, Translation and
Interpretation Services;
Photocopying, duplicating, and other document copying services, with or without a range of other office
support services (except printing)–are classified in U.S. Industry 561439, Other Business Service Centers
(including Copy Shops); and - Providing document copying services in combination with printing services, with or without a range of
other office support services, and establishments known as quick or digital printers–are classified in U.S.
Industry 323111, Commercial Printing (except Screen and Books).
VIII. NAICS 2019 – 561499
All Other Business Support Services
This U.S. industry comprises establishments primarily engaged in providing business support services (except secretarial and other document preparation services; telephone answering and telemarketing services; private mail services or document copying services conducted as separate activities or in conjunction with other office support services; monetary debt collection services; credit reporting services; repossession services; and court reporting and stenotype recording services).
Illustrative Examples:
- Address bar coding services
- Fundraising organization services on a contract or fee basis
- Bar code imprinting services
- Mail presorting services
Cross-References. Establishments primarily engaged in–
- Providing secretarial and other document preparation services–are classified in Industry 561410,
Document Preparation Services; - Providing telephone answering or telemarketing services–are classified in Industry 56142, Telephone
Call Centers; - Providing private mail services, document copying services without printing services, and/or a range of
office support services–are classified in Industry 56143, Business Service Centers; - Providing document copying services in combination with printing services, with or without one or more
other office support services, and establishments known as quick or digital printers–are classified in U.S.
Industry 323111, Commercial Printing (except Screen and Books); - Providing monetary debt collection services–are classified in Industry 561440, Collection Agencies;
- Providing credit reporting services–are classified in Industry 561450, Credit Bureaus;
- Providing repossession services–are classified in U.S. Industry 561491, Repossession Services; and
- Providing court reporting and stenotype services–are classified in U.S. Industry 561492, Court Reporting
and Stenotype Services.